The Rolex Submariner, a name synonymous with diving prowess and enduring luxury, has captivated watch enthusiasts for decades. Among its many variations, the "Coca-Cola" Submariner, officially known as the Rolex Submariner Ref. 1680 with its distinctive red and blue bezel, holds a special place in horological history. Understanding the price of a vintage or modern Rolex Submariner "Coca-Cola" requires a deep dive into its history, condition, and the ever-fluctuating luxury watch market. This article will explore the "Rolex Submariner Coca-Cola prezzo," examining factors that influence its value and providing insights into this highly sought-after timepiece.
The Allure of the "Coca-Cola" Submariner:
The nickname "Coca-Cola" perfectly encapsulates the watch's aesthetic. The striking combination of a red and blue bi-directional rotating bezel, reminiscent of the iconic soft drink's branding, sets it apart from other Submariners. This specific bezel design was introduced in the late 1960s on the reference 1680 and quickly became a highly desirable feature. The vibrant colors against the black dial created a visually arresting and instantly recognizable design, cementing its place as a classic.
The reference 1680, the model most commonly associated with the "Coca-Cola" nickname, boasts a rich history. Produced from 1966 to 1979, it represents a transitional period in Submariner evolution, bridging the gap between earlier models and the more modern designs. These watches showcase Rolex's continuous innovation, incorporating improvements in water resistance, movement technology, and overall durability. This blend of history and iconic design significantly contributes to the "Rolex Submariner Coca-Cola prezzo."
Factors Influencing the Price:
Determining the exact "Rolex Submariner Coca-Cola prezzo" is not a simple task. Numerous factors contribute to the significant price variation seen in the market:
* Condition: This is arguably the most critical factor. A pristine, unpolished example with its original bracelet and box will command a significantly higher price than a watch showing signs of wear, scratches, or previous repairs. The condition of the bezel insert, often the most prone to damage, is particularly scrutinized. Any discoloration, fading, or chips can drastically reduce its value.
* Year of Production: The "Rolex Submariner Coca-Cola prezzo" varies depending on the specific year of manufacture within the 1680 production run. Earlier examples, particularly those from the late 1960s and early 1970s, tend to be more valuable due to their rarity and historical significance. Later examples, produced closer to 1979, are generally more affordable.
* Dial and Hands: The dial and hands are essential elements contributing to the overall aesthetic and value. Original, un-touched dials with crisp printing and luminous material in good condition are highly prized. Dial variations, such as different font styles or markers, can also affect the price. The condition of the hands, particularly their lume (luminescent material), is also closely examined.
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